Eli Chapman was a bus driver for the Detroit Department of Street Railways at a time when every operator needed a reliable timepiece to keep the city moving on schedule. Eli — a WWII army veteran, semi-pro basketball player, and father of six — saw an opportunity where others saw a transaction.
He purchased the contract to supply watches to Detroit's bus drivers, and in doing so, planted the first seed of what would become one of Detroit's most storied family jewelry businesses.
That's who Eli Chapman was. He didn't wait for opportunity — he created it.